Weber, Megan E., , Hal E. Hershfield, and Suzanne B. Shu (in press), “Inflow neglect: Forecasting failures after stocks run out.” Journal of Experimental Psychology: General, forthcoming.
Mirny, Daniel J. and (in press), “Source memory is more accurate for opinions than for facts,” Journal of Consumer Research, 52 (4), 779-799
(in press), “Commentary on Eskreis-Winkler and Fishbach (2019): A tendency to answer consistently can generate apparent failures to learn from failure,” Psychological Science, 36, (11), 874-881
Zimmerman, David, , Nicholas Reinholtz, and Sam J. Maglio (in press), “When metrics matter: How reasoning in different metrics impacts judgments of uncertainty,” Cognition, 265, 106277.
Smith, Stephanie M., , and Ian Krajbich (2025), “The role of visual attention in opportunity cost neglect and consideration,” Cognition, 261, 106145
Greenberg, Adam, Hal Hershfield, Suzanne Shu, and (2023), “What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences,” Journal of Marketing Research, 60, 1052-1070
- Finalist, 2023 Journal of Marketing Research Paul E. Green Award
- Web Appendix, Preregistrations for Studies 1, 2, 3, 4, Materials, Data, and Code
Dias, Rodrigo S., , and Gavan J. Fitzsimons (2023), “Understanding effect sizes in consumer psychology,” Marketing Letters, 34, 367-374.
Kardes, Frank, Eileen Fischer, , Aparna Labroo, Melissa Bublitz, Laura Peracchio, and Joel Huber (2022), “Commentaries on 'Abductive theory construction',” Journal of Consumer Psychology, 32 (1), 194-207.
Reinholtz, Nicholas, Sam J. Maglio, and (2021), “Stocks, flows, and risk response to pandemic data,” Journal of Experimental Psychology: Applied, 27 (4), 657-668.
and Dan Ariely (2020), “How does the perceived value of a medium of exchange depend on its set of possible uses?” Organizational Behavior and Human Decision Processes, 161, 188-200.
Dellaert, Benedict, Suzanne Shu, Theo Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael Fast, Gerald Häubl, Heidi Johnson, Uma Karmarkar, Harmen Oppewal, Bernd Schmitt, Juliana Schroeder, , and Mary Steffel (2020), “Consumer decisions with artificially intelligent voice assistants” Marketing Letters, 31, 335-347.
, Nicholas Reinholtz, and Sam J. Maglio (2020), “Judgments based on stocks and flows: Different presentations of the same data can lead to opposing inferences,” Management Science, 66 (5), 2213-2231.
(2019), “Opportunity cost neglect and consideration in the domain of time,” Current Opinion in Psychology, 26, 98-102.
Carlin, Bruce, Li Jiang, and (2018), “Millennial-style learning: Search intensity, decision making, and information sharing,” Management Science, 64 (4), 3313-3330.
and Lena Belogolova (2017), “On consumer beliefs about quality and taste,” Journal of Consumer Research, 43 (6), 970-991.
- Finalist, 2020 Journal of Consumer Research Best Paper Award
- Data
Simon, Dan and (2016), “The elasticity of preferences,” Psychological Science, 27 (12), 1588-1599.
Greenberg, Adam Eric and (2016), “Opportunity cost neglect attenuates the effect of choices on preferences,” Psychological Science, 27 (1), 103-113.
McClelland, Gary H., John G. Lynch, Jr., Julie R. Irwin, , and Gavan J. Fitzsimons (2015), “Median splits, type II errors, and false positive consumer psychology: Don't fight the power,” Journal of Consumer Psychology, 25 (4), 679-689.
, Gavan J. Fitzsimons, John G. Lynch, Jr., and Gary H. McClelland (2013), “Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression,” Journal of Marketing Research, 50 (2), 277-288.
- Finalist, 2018 Journal of Marketing Research William F. O'Dell Award
- Web Appendix, Simulated Data